Market orientation refers to a business strategy that emphasizes the identification of consumer needs and desires and creates products and services that fulfill them. Market orientation is a way for companies to consider the needs and opinions of their target audience when developing new…
Global Strategy- meaning and examples
In developing a global strategy, it’s helpful to differentiate between three kinds of international growth that arise from an organization’s resources, capacities and current international position. If the organization is still focused mainly on its home markets, its strategies outside its home markets can…