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Telemarketing refers to the use of the telephone to create leads, make sales or gather information. Small businesses can find telemarketing a valuable tool because it is faster and more cost-effective than personal selling. However, it offers the same benefits as personal selling in…

The economic environment refers to all economic factors that influence consumer and commercial behavior. All external factors that affect the economy, both in the immediate market and the larger economy, make up the economic environment. These factors can have an impact on a business’s performance and…

Definition of Urbanization Refers to the migration of people from Rural land To Urban areas. The corresponding decline in the number of the rural population and the adaptations made by societies to this change. It is primarily the process through which Towns And Cities….

Incentives are a form of financial reward for action, including payments to consumers. The types of actions that could result in financial rewards vary greatly. For example, a new or potential employee can be rewarded with a bonus or advancement based on their performance….

Market orientation refers to a business strategy that emphasizes the identification of consumer needs and desires and creates products and services that fulfill them. Market orientation is a way for companies to consider the needs and opinions of their target audience when developing new…

List of 10 Social Entrepreneurs in Africa We noticed a rise in social entrepreneurship in African countries. Africa is not the only continent where civil society is a catalyst for social change. This is something Africans are well aware of and have witnessed the…