Explaining Hashtags for businesses
Whatever social media platform your brand uses in its social-media strategy, learning how to use hashtags can help increase brand engagement and reach.
If you aren’t happy with your #ThrowbackThursday tweets and don’t know how to use hashtags in other ways, we have the answer. Your brand can do so much more.
This article explains how to use hashtags effectively on social media, and why you should.
Learn how hashtags are used on different sites
Each social media platform uses hashtags in a different way. It’s therefore important to be familiar with the conventions for each site.
but before then here is something that might interest you.
Different types of hashtags
Hashtags are keyword phrases or keywords that use a “#” sign without spaces. They can be broken down into three categories.
Content Tags – These hashtags are related to your industry or content. These hashtags aren’t trending or brand-specific, and are your best way of joining new conversations and reaching new users.
For example, thecans or shapshap, content hashtags include #delivery and #coworking space. These tags don’t just apply to our content, but they are relevant to what we post.
Trending Hashing tags – Trending hashtags relate to a popular conversation. These hashtags can increase your reach, but you should be cautious about joining the trending ones. Do your research and find out why something’s trending before you use the tag. This will help you avoid making major social media mistakes.
Branded Hashingtags – These are the hashtags that your brand creates and uses. You should also encourage your audience members to use them. These can be used on any of your posts, or you can create hashtags for events or promotions.
Each platform uses hashtags in a different way so it is important to adjust your hashtag according to the platform. Let’s look at what this means.
Twitter’s 140 character limit will not be reached. Until then, two to three hashtags max is the best option. This is because there is still room for comments, links, and @mentions.
Pin descriptions can be clicked on Pinterest using hashtags. While you can use several tags, if your Pinterest account is linked to Twitter, keep them brief.
Pinterest stated overuse of hashtags can lead to your content being removed from search results.
Google+ will suggest hashtags to use in your updates. They don’t have to be used every time, especially if you’re using something more relevant or branded. However, they are a good starting point. According to Social Media Examiner hashtags can help you reach people outside your circle of friends.
According to the latest research, you should only use a few hashtags on Facebook. They are best used for brand campaigns that run across social media platforms. Posts with hashtags can receive more engagement than posts without them.
Instagram is a paradise for hashtaggers, as you can use up 30 hashtags in order to help people find your pictures. To increase visibility, you can also use the hashtag recycling strategy. Add hashtags to the comments. Then, go back later and delete them.
Use hashtags for good reason.
Increase engagement among your followers
Incorporating hashtags into your posts is a way to participate in the conversation on that social media platform. It makes your posts visible to the conversation, and it is important.
This can increase engagement and boost your brand’s social media presence through likes, comments, and new fans.
Increase brand awareness using branded hashtags
A branded hashtag is a great way to drive conversation and promote your business.
The Raptors’ #WetheNorth branded hashtag lit up during their winning 2019 season. It is universally appealing and was the most used hashtag by Canadians during the first half 2019.
Check For Uniqueness
Make sure your hashtag is unique if you plan on starting a new one and intend to use it often. You don’t want to promote a hashtag someone else uses for their branded business. You have two options to discover the truth.
Search on Social Mention, or another search engine, and look for the hashtag you intend using, by making sure the hashtag is not being used, you can use Hashtags.org. If it is being used already, or if it’s the right choice.
Dangers not researching Hashtags
Let’s talk briefly about the possible downsides of hashtags in social media. Some brands have had to deal with the negative effects of hashtags.
Although the risks could be vast, it’s actually quite simple to safeguard your brand while still being able to make use of hashtags to promote your business on social media.
The process is easy check all hashtags you’d like to use in order to ensure you’re not spelled incorrectly and also to ensure that the hashtag won’t be read in a negative manner. It could be beneficial to ask someone else to look over the content also. It is said, “Four eyes is better than two.”
The misuse of hashtags
The best method of preventing using popular hashtags is to study the hashtags and ensure you know what they mean prior to applying them to your marketing campaign.
This one is more difficult to tackle However, there are useful steps you can employ to reduce any damage that could occur.
Know your audience
Do not use hashtags that are synonymous with your business
Do not use self-serving hashtags
It is crucial to determine whether you have a significant number of disgruntled people or have recently experienced issues that people could be irritated over. These can make you more vulnerable to target for hashtag hijackers.
When creating a hashtag when launching an initiative If you’re worried about a hijacking attack, then don’t choose the same hashtag that you use to promote your company’s name. This will limit the damage that hijackers could cause since people don’t immediately connect it with the company.
Take a look before you leap. Trending hashtags are a popular way to increase visibility on social media.
How to use hashtags correctly is simple. You should use them in your content.
Depending on your industry and platform, how you use hashtags will vary. Use hashtags to engage and follow best practices for each platform. Use hashtags to engage with other accounts similar to yours and join in discussions. Your audience will grow more efficiently if you are active on all social media platforms.